Safe Under the Sun
Ultraviolet Badge & CollageFrom the Artist:
“The poster features the sun as a U-view protection badge. The invention translates sun radiation into useful information about safe sun exposure. Under the sun, people are having a good time. The collaged image recalls a more innocent era, a time when we did not worry as much about sun radiation and skin cancer. The U-view protection badge can increase knowledge and self-efficacy about safe sun exposure and hopefully make our time under the sun more enjoyable and carefree.”
—Brian Lightbody and Carina Schmid
A day in the sun may give you an uncomfortable sunburn, but UV rays can do serious damage to skin and permanently change skin DNA. Australian scientist Ethan Butson invented a way for people to monitor the amount of UV radiation they’re receiving with hope to reduce skin cancer.
Ethan’s UView Protector is a sticker that monitors and displays the amount of UV radiation it receives from the sun. With a 93% level of accuracy people can place the sticker on their skin and get real-time feedback on their safety. Ethan hopes his invention will help educate both children and adults and help people reduce their chances of skin cancer.
Brian Lightbody and Carina Schmid collaborated to create this poster, merging their shared passions of Art Direction and Health Promotion in this project.
Brian Lightbody is a graduate of the School of Visual Arts, working in NYC as a Creative Director, illustrator and musician. He has worked for several fortune 100 brands in advertising at several agencies and has been awarded by the Art Directors Club, Advertising Age, and Creativity.
He has been commissioned for Illustration in The New York Times, The Wall Street Journal, Paper magazine, and been featured in a group exhibition at Art Basel Miami.
Carina Schmid is a Health expert living in NYC. She earned a Master’s degree in Public Health from Columbia University. Carina has lived most of her life in Germany, where she studied business communication and worked as a nurse. Carina creates programs that aim to increase awareness and foster healthy behaviors in public health issues.